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A dozen APAC ads that prove the industry can make a difference on DEI | Advertising


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Great brands don’t just reflect safe and accepted norms; they dare to set agendas in culture at large.
The above statement made by Ed Booty, chief strategy officer for Publicis Communications APAC (in connection with one of the ads presented below), reflects an admirable goal. While most people in this industry would agree with the lofty premise, if we re honest, we can admit that such work is rare. Work that truly dares to enter into uncomfortable territory is too seldom attempted, and even more rarely pulled off.
Yet one need not look far for evidence that ads have the power to incite controversy and therefore lead to discussion that ultimately changes minds. For example, witness how just last week, a bunch of bigots got their undergarments all in a twist over a Ritz Crackers campaign showing a couple that didn t conform to the cis-gendered, heterosexual norm .   ....

New Zealand , New Zealand General , Dentsu Jaymesyfu , Sindoor Khela , Publicis Communications , Burger King , Smart Communications , Japan Para Table Tennis Association , Autistic Thai Foundation , International Day Of Persons , Ritz Crackers , Sixth Sense , Sunyi Bersuara , Leo Burnett Taiwan , Spark Pride , Joey Kow , International Day , புதியது ஜீலாந்து , புதியது ஜீலாந்து ஜநரல் , சிண்டூர் கேளா , புபிலிசிச் தகவல்தொடர்புகள் , பர்கர் கிங் , புத்திசாலி தகவல்தொடர்புகள் , ஜப்பான் பாரா மேசை டென்னிஸ் சங்கம் , ஆட்டிஸ்டிக் தாய் அடித்தளம் , சர்வதேச நாள் ஆஃப் நபர்கள் ,