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Mount Faber Leisure Group names PR partner for Singapore and regional key markets


Mount Faber Leisure Group names PR partner for Singapore and regional key markets
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11 June 2021
Mount Faber Leisure Group has appointed Upcycle Communications to oversee PR duties for Singapore and key regional markets following a pitch. The 12-month retainer sees the agency helming responsibilities such as strategy, media and KOL relations, partnerships, crisis communications, from planning through to execution, for brand and tactical media campaigns. According to the brand, Upcycle Communications was selected partly due to its focus on sustainability, which aligned with the group s strategy as well as Sentosa’s sustainability commitment and Singapore’s 2030 Green Plan.
The group started 2021 announcing its new attraction SkyHelix Sentosa, scheduled to launch in 2022. Through the launches and ongoing communications campaigns, the Upcycle team will drive awareness of the Mount Faber Leisure Group brand and its ....

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Three cheers: Craft beer delivery, mini keg subscription and pub-in-a-box drive sales for Lion Brewery amid pandemic


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Three cheers: Craft beer delivery, mini keg subscription and pub-in-a-box drive sales for Lion Brewery amid pandemic
By Guan Yu Lim
Singapore-based Lion Brewery Co has tapped its e-commerce business and new concepts including subscription services to drive craft beer sales amid the COVID-19 pandemic.
The brewery was established in Singapore in 2018, producing craft beers sold on its online store, supermarket chains, as well as on-trade channels.
During the COVID-19 pandemic last year which hit on-trade channels hardest, Lion Brewery saw its keg sales plummeted, and so turned focus onto the B2C channels, particularly e-commerce.
Pre-pandemic, e-commerce only accounted for about 3% of sales, according to Lion Brewery’s general manager and co-founder, Will Julius. ....

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Enjoy Eating House – NEW & Hidden Modern Zi Char Find At Stevens Road, With White Pepper Alaskan King Crab And Te Kah Bee Hoon – DanielFoodDiary.com


zi char, and Enjoy Eating House probably falls into a category that has a mix of
zi char, comforting home cooking, and even a touch of Thai cuisine all at the same time.
Good news: they have opened a NEW outlet at Hotel Mercure on Stevens, and diners can experience a more modern ambience with extensive menu here.
The food stays true to its concept – traditional yet innovative Singaporean food courtesy of head chef and owner Joel Ong.
Some of the regular favourites such as Chef Joel’s XO White Fish Soup ($10), Peranakan Bakwan Kepiting Soup ($8), Shiok Minced Prawn Patties ($12), Hainanese Chicken Satay ($10), Singapore Style Chilli Prawns ($22), and signature BBQ Pork Cheek ($18) can still be found. ....

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