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Westons:Shaken to the core

Westons:Shaken to the core
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Herefordshire
United-kingdom
British
Hamish-clarke
Sally-mckinnon
Darryl-hinksman
Alistair-morrell
Tim-williams
Henry-westons
National-association-of-cider-makers
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Why are premium ciders becoming more popular?

Why are premium ciders becoming more popular?
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Herefordshire
United-kingdom
British
Hamish-clarke
Sally-mckinnon
Darryl-hinksman
Alistair-morrell
Tim-williams
Henry-westons
National-association-of-cider-makers
Premise-measurement-service
Morning-advertiser

Record Year For Cider In The Off-Trade

13th April 2021 2020 was the biggest year on record for the off-trade cider category, with growth of 21.2% taking overall value to £1.3bn. This is according to the latest Westons Cider Report that reveals almost half of UK households (47.7%) now buy into the category, which attracted almost a million more shoppers in 2020. What’s more, shoppers bought cider in greater volumes – averaging an additional 30 litres per household, up 9.4%. And, while the enforced closure of pubs, bars and restaurants for much of 2020 played a part in the category’s off-trade success, the report also calls out premiumisation as a catalyst of category growth.

United-kingdom
Scotland
Sally-mckinnon
Darryl-hinksman
Tim-williams
Henry-westons
Head-of-business-development-at-westons-cider
Westons-cider-report
Innovation-manager
Cider-reports
Minimum-unit-pricing
Winding-down

Cider stays strong despite COVID-19 restrictions

Cider sales have continued to grow despite the closure of pubs during the latest lockdown, with crafted and premium brands leading the charge, according to a new report from Westons Cider. The sixth edition of Westons Cider Report found that in 2020 the cider category grew 21.2% year-on-year in grocery retail, taking overall value to £1.3bn. It stated that shoppers had bought cider in greater volumes across the year, averaging an additional 30 litres per household – up 9.4%. Tim Williams, insight and innovation manager as Westons, said: “ After a year of almost continuous government restrictions and the consequent closure of the on-trade, we’ve seen a huge swing towards the off-trade.​

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