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Billboard Is Partnering With Twitter to Rank Music in a New, Fun Way Share Photo: Kevin Winter / Staff, Getty Images To sign up for our daily newsletter covering the latest news, features and reviews, head HERE. For a running feed of all our stories, follow us on Twitter HERE. Or you can bookmark the Gizmodo Australia homepage to visit whenever you need a news fix. Billboard the music industry’s stalwart chart resource announced plans on Wednesday to team up with Twitter to give the people what they want: more charts. The latest chart, dubbed “the Billboard Hot Trending Powered by Twitter,” will do exactly what its name implies: gauge how many Twitter conversations are happening around a particular song on a given day. It’s a metric that Sarah Rosen, Twitter’s head of entertainment partnerships, told Bloomberg will be instrumental in an age when social media plays such an integral role in determining the zeitgeist. ....
The online platform announced the partnership Wednesday, during its Digital Content NewFronts presentation. Billboardexplained the chart, dubbed the Billboard Hot Trending, will be a daily ranking of music-related trending topics, “including buzz around new releases, awards show, and festival moments, music nostalgia threads and more.” This means the Hot Trending chart won’t necessarily reflect the most-streamed records, but rather those that are generating the most online discussions. “This is all tied to conversation,” Sarah Rosen, Twitter’s head of entertainment partnerships, told Bloomberg earlier this week. “This is another cool way to slice and dice music data that’s different from what they are doing with all the other charts out there.” ....
By Bernard Beanz Smalls Source: picture alliance / Getty Well, this was unexpected, but it makes total sense in today’s age of social media. Billboard and Twitter have united to form a first-of-its-kind chart called Billboard Hot Trending. In a statement from Billboard, the publication dedicated to all things music, said the chart would shine a spotlight on “the most talked-about songs” on Twitter by monitoring tweets and trends in real-time. The criteria that will help determine what makes this particular list include “music nostalgia threads,” new music releases, awards shows, plus music and festival highlights. The chart will refresh every 24 hours, an industry first, to keep up with the latest trends across the platform. Speaking about the chart, Billboard said, “The chart is also unique in that it tracks what songs people are talking about not necessarily what they’re listening to.” ....