July 15 2021, 9:23 am | BY Lynchy | 13 Comments
One of Hong Kong’s most loveable and dynamic duo’s Joyce Cheng and Alfred Hui are the stars of Uber Eats Hong Kong’s first-ever ‘Tonight, I’ll Be Eating’ campaign in a bid to celebrate and support the local restaurants on Uber Eats.
The campaign, created in partnership with Special Group Australia and Uth Hong Kong, set in a lavish and stylish home, features Joyce and Alfred donning denim jackets covered in the logos of many local favourites. In the commercial, Joyce playfully irons patches of logos from some of their favourite local shops they will be ordering from. Towards the end of the scene, the duo are seen promoting many local restaurants and their food with an entire wall of televisions sitting behind them, while Alfred is seen in a classic Mary Poppins moment pulling out dishes after dishes of food out of an Uber Eats paper bag. The duo not only sparked insatiable chemistry and dynamic interaction, they
Artists Joyce Cheng and Alfred Hui star in Uber Eats Hong Kong's debut 'Tonight, I'll Be Eating' campaign – Campaign Brief Asia campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.
May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.