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As Zoe Scaman's post around sexual harassment in advertising shocks readers...


As Zoe Scaman’s post around sexual harassment in advertising shocks readers.
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. we ask ad executives – should this be resolved at the agency, or industry level? Also, how can the ad industry create a safe environment for women?
In 2018, the #MeToo movement broke out, ruffling feathers in the advertising industry. Women came forward to share their experiences, and many big names in the industry came under the scanner. In recent times, the conversation around sexism in the industry has started again – thanks to an article written by Zoe Scaman, an British author. She is the founder of a strategy company called Bodacious in the U.K. ....

United States , Wunderman Thompson , Sambit Mohanty , Ashwini Deshpande , Zoe Scaman , Advertising Agencies Association Of India , Advertising Standards Council Of India , Advertising Agencies Association , Advertising Standards Council , ஒன்றுபட்டது மாநிலங்களில் , சாம்பித் மொஹாண்தி , அஸ்வினி தேஷ்பாண்டே ,

Sambit Mohanty


Sambit Mohanty
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Tamil Nadu , Mccann South , Sambit Mohanty , தமிழ் நாடு , ம்க்க்யாந் தெற்கு , சாம்பித் மொஹாண்தி ,

"Nowadays, people take offense like it's a limited time offer": Sambit Mohanty


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The creative head, McCann South, on how CRED s much-loved Indiranagar ka gunda ad has one foot stuck in the cancel culture trap.
“It’s a shit ad. Don’t ruin Rahul Dravid for us…”
“How can road clashes be promoted like this?”
“It is irresponsible, anti-societal (sic) and shameful.”
This is a sampling of a few hot takes on social media to the CRED ad, starring Rahul Dravid, that went viral a few days back. I, for one, was baffled by these comments because I really enjoyed watching the ad, and so did a vast majority of other people. ....

Tamil Nadu , Sambit Mohanty , Rahul Dravid , Mccann South , Jaspal Bhatti , Flop Show , தமிழ் நாடு , சாம்பித் மொஹாண்தி , ராகுல் டிராவிட் , ம்க்க்யாந் தெற்கு , ஜஸ்பால் பட்டி , தோல்வி காட்டு ,

Netizens like Rahul Dravid as 'Indiranagar ka gunda', but ask where is Cred in its latest ad


Click on the Image to watch the TVC.
From featuring Govinda, Anil Kapoor, Madhuri Dixit, Bappi Lahiri, Udit Narayan, Alka Yagnik, and Daler Mehndi giving auditions in its ads last year to presenting Rahul Dravid in never-seen-before avatar as ‘Indiranagar ka gunda’, credit card bill payment app Cred’s marketing strategy has already broken the internet with its latest ad campaign.
The Indian Premier League (IPL) 2021 commenced last week and along with it, several brands have put their best foot forward with smart and entertaining ads.
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Just like the last year, the app’s ad has yet again become the talk of the town and has garnered public attention. The advertising and marketing fraternity is talking about the brand’s marketing strategy on social media. In fact, many brands have jumped on the bandwagon of meme and social media marketing around Rahul Dravid as ‘Indiranagar ka Gunda’ and shared posts around it. ....

West Bengal , Aniruddha Guha Aniguha , Dunzo Dunzoit , Vani Gupta Dandia , Kunal Shah , Udit Narayan , Mccann Worldgroup , Aniruddha Guha , Thereisaidit Wishihaddoneit , Sambit Mohanty , Bappi Lahiri , Karthik Srinivasan , Anil Kapoor , Vishal Dayama , Nikhil Taneja , Rahul Dravid , Karan Malhotra , Nupur Pai , Daler Mehndi , Devaiah Bopanna , Indiranagar Ka Gunda , Ashok Lalla , Puneet Chadha , Jim Sarbh , Chakum Chukum , Priyanka Gill ,