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Call to regulate âcowboyâ digital marketers with code of conduct Save Share The Small Business Ombudsman has urged the Australian Competition and Consumer Commission to examine predatory practices across the digital marketing industry. Kate Carnell said there were too many âcowboysâ in the digital marketing industry who were taking advantage of small businesses trying to diversify their operations online, a trend that has surged because of COVID-19. Small Business Ombudsman Kate Carnell says a lot companies have been burnt as COVID-19 accelerated the trend to online marketing. Simon Schluter âOver the past 12 months, small businesses have had to digitise . weâve ended up with probably 10 years of digitisation in 12 months,â Ms Carnell said. ....
Xugar announces two new appointments January 15, 2021 9:58 Melbourne based digital agency Xugar has announced two new hires from Google and Altran. The announcement: One of Melbourne’s fastest growing digital agencies, Xugar, has this year appointed outstanding talent from multinational technology company Google and Altran, a blue chip world leader in engineering and research and development services. Previously an Account Strategist in the advertising department of mega tech firm Google, Sushma Kollu has come on board as Paid Ads Manager for Xugar where her duties will include designing optimal paid search campaigns, launching various pay-per-click advertising campaigns and overseeing accounts on search platforms like Google Ads and Bing. ....