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Health care organizations across Saskatchewan are teaming up in an online ad campaign that targets young adults and asks them to “hang in there” by following public health guidelines to prevent the spread of COVID-19.
A total of 25 health organizations have combined to support the campaign in a broadly based show of unity that spans the health system. The campaign’s website WeAreSickOfThisToo.ca expresses the campaign’s theme that young adults– along with all Saskatchewan people- want a return to normal while restrictions continue to be necessary as COVID case numbers rise.
The six-week online campaign includes website and social media advertising designed by MGM Communications. The campaign is designed to be empathetic as people grow fatigued by restrictions, yet call for compliance. ....

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