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Facebook, Twitter, TikTok execs weigh in on this year’s Ramadan trends
Updated 28 May 2021
May 28, 2021 20:29
DUBAI: Ramadan is as much a time for shopping and entertainment as it is for charity and togetherness.
According to data from online advertising company Criteo, consumers in the Middle East start searching for retail products well before the start of the holy month of fasting.
Consumers also spend more time on the internet, especially on social media. Undoubtedly, this makes Ramadan an important month for advertisers and digital platforms.
Arab News spoke to three social media platforms, Facebook, Twitter, and TikTok to learn what worked this year and how it differed from previous years. ....

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