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Lapierre and VIRTUE Get in the Minds of Riders for European Brand Launch Campaign

Creative 27 Add to collection Celebrating their 75th birthday, Ride Your Next portrays performance as a mindset and Lapierre as its main protagonist Premium bike brand Lapierre, part of Accell Group, and VICE’s creative agency VIRTUE, launch the new tagline and brand philosophy Ride Your Next. A European brand campaign celebrating the brands 75th anniversary whilst demonstrating their commitment to making every rider s performance outstanding. In a category obsessed with cyclists’ physicality or bike s technicality, Lapierre aims to differentiate itself from its competitors through a philosophical approach where bikes are the enablers for people to reach new unsuspected heights.  In the film the stories of different well known and upcoming riders connect and interweave, bringing to life the philosophy of Ride Your Next in a circular narrative making the viewer wonder, did the rider just finish or have we just started? Framed by the journey of a single rider, it takes the vi

No Anime Films Nominated for 93rd Oscars - Forum - Anime News Network

Posted: Mon Mar 15, 2021 10:15 am FireChick wrote: Eh, even if anime movies were nominated for the Oscars, we all know none of them will win anyway because people at the Oscars don t care about anime in any way. You seem to be forgetting that anime has won once for feature (Spirited Away) and once for short (Le Maison en Petite Cubes). Of the other four times that anime movies have gotten nominations, there s only maybe one case where the anime movie probably should have won: • Howl s Moving Castle (2005) was a decent movie but not (IMO) one of Ghibli s best or deserving of the award.

Masaaki Yuasa Updates On INU-OH Anime Feature Film Project

The upcoming new feature anime film  Inu-Oh by Masaaki Yuasa is still a lot of unknowns as it was shown as an in-production film back in 2020. We saw last summer that GKIDS had already picked up the North American distribution rights and in the fall we saw Anime Limited step in for the UK rights to the project. We had shared on Twitter this week a piece where they interviewed Yuasa about his works in general with Oscar potential for  Ride Your Wave out there and he was able to talk a little bit about  Inu-Oh. DEADLINE: What’s next for you?

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