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‘Not A Marketing Moment’: Brands Increase Support For AAPI Causes Through Donations And Dialogue
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In the wake of recent attacks against Asian Americans, including the Atlanta-area spa shootings that left eight people dead, corporations have increasingly sought to speak out against anti-Asian racism.
Just last week, Bank of America expanded its $1 billion program to advance racial equality, pledging $1.25 billion and including the Asian American and Pacific Islander (AAPI) community. And last month, GoFundMe—creator of the now viral #StopAsianHate hashtag—launched the AAPI Community Fund, raising more than $5 million from brands such as YouTube, Airbnb and Panda Express along with other donations from more than 44,500 people. Monetary commitments have also been made to various organizations by Etsy ($500,000), Nike ($500,000) and Peloton ($100,000). ....

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