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Australian marketing leaders are now invited to submit for the seventh annual CMO50 list of the most innovative and effective marketing leaders in this country ....
CMO profile: Marley Spoon’s Kate Whitney on recalibrating her thinking to be the right kind of CMO We deep dive with the mealkit provider s marketing chief to understand how she s adjusted to her role to drive brand growth and navigate the COVID crisis Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to. The experienced agency and client-side marketer, who built an enviable career locally across brands such as Optus, David Jones, American Express, Foxtel and Pernod Ricard Winemakers before relocating to New York with Pernod Ricard, took up the Marley Spoon role just before COVID-19 struck. ....
Aussie digital marketing vendor hires first local marketing chief Former Webjet marketing manager joins Taguchi as marketing and communications manager Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager. Rathbone has spent the majority of her career working in various marketing roles for Australian online flight retailer, Webjet, working her way up to marketing manager. The role at Taguchi is a newly created one and will see her reporting directly to company managing director, Dean Maidment.
In a statement, Maidment noted Rathbone had been working with Taguchi for many years as a user while at Webjet. The new marketing and communications manager role has been created to help Taguchi extend its reach and awareness across not only the Australian market, but also the wider Asia-Pacific region. ....