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The Rise of Sticker Marketing in a Growing Millennial Market News provided by Share this article Share this article STOWE, Vt., April 15, 2021 /PRNewswire/ There are over 75 million Millennials in the U.S. with a population that recently overtook Baby Boomers. There is no doubt that marketing effectively to this market segment is essential for a business to survive and thrive. According to Jeff Nicholson, Marketing Director at Websticker (https://www.websticker.com), more than ever promotional stickers are recognized as an essential tool in any business s marketing mix. Effective promotional stickers are big on message with less emphasis on company and logo. ....
HR and benefits heads left out of key decision-making 28th January 2021 10:29 am HR and benefits heads are being excluded from key decision-making processes that aim to create better, and more cohesive, employee experiences. This is the surprise finding of new research conducted among 750 chief information officers (CIOs) and 752 HR/internal communications (IC) professionals by pollster OpinionMatters. The study, commissioned by Social Chorus, revealed that CIOs are increasingly the ones taking charge of employee experience decision-making, with 88% claiming it is they who need to have the final say. The research found that just 11% believe investing in employee experience solutions is a decision for HR. This is despite the fact HR and benefits professionals report being far more actively interested in using such platforms as part of their benefits strategy to directly address employee issues. ....