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Medicated oil brand Siangpure pivots to digital, taps Kingdom Digital for social duties Details 29 July 2021 Thailand wellness company Bertram 1958 is embracing the shift to digital, appointing Kingdom Digital to build its online presence for its medicated oil brand, Siangpure, in Malaysia. According to Bertram’s assistant vice president (marketing), Meena Akrapongpisak, one of the main challenges it faced locally due to the lack of digital presence has been the confusion around counterfeits as its exported products have different packaging. “Many of our customers are familiar with the iconic amber-red, tall bottle packaging that they have come to know over the years. But our medicated oils and balms come in various sizes, packaging, and types as well – some of which may not be as common to Malaysians. So, there have been instances where existing customers have mistaken those as imitations and doubted the products� ....
My Café Latte ditches marketing strategies of the past to embrace social Details 07 July 2021 South Korea’s leading dairy company Maeil Dairies has appointed Kingdom Digital as the social media agency for its ready-to-drink (RTD) coffee brand, My Café Latte across Singapore and Malaysia. The agency will be overseeing the social media strategy, ideation, content and creative development, media strategy as well as community management for My Café Latte’s Facebook and Instagram pages. The appointment comes as the brand looks to execute more social-led digital campaigns on a monthly bases to garner greater brand awareness in the local markets. It also aims to create a consistent presence across its social media channels. ....
Sunway share price drifts lower after opening on firm note despite S'pore govt's investment in healthcare arm theedgemarkets.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theedgemarkets.com Daily Mail and Mail on Sunday newspapers.
Malaysian Tycoon Jeffrey Cheah's Sunway Group Partners With Singapore's GIC To Expand Healthcare Unit forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Sunway Healthcare announces 16pc stake buy by affiliate of Singapore wealth fund | Money malaymail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from malaymail.com Daily Mail and Mail on Sunday newspapers.