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Click on the Image to watch the TVC. Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem. The film: Advertisement The search for beauty can often be ugly and diminishing. A recently conducted “India’s Beauty Test (2020) Report” reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel they are judged and rejected based on their looks during the marriage process. Furthermore, 68% claimed that rejections based on beauty during the arranged marriage process impacted their self-esteem and confidence.

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