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The algorithm customises the ad for the viewer based on geo-targeting 29 Dec, 2020 - 12:54 PM IST | By indiantelevision.com Team NEW DELHI: Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), recently launched a first-of-its-kind geo-targeting campaign to help potential mutual fund investors connect with empanelled mutual fund distributors (MFDs). Insight for the campaign: most potential mutual fund investors end up delaying their investments for the want of a connect with a dependable mutual fund distributor; preferably in their vicinity. This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about mutual funds. ....
Synopsis Nippon India Mutual Fund has launched a geo-targeting campaign to help potential mutual fund investors connect with empaneled mutual fund distributors. Getty Images Nippon India Mutual Fund has launched a geo-targeting campaign to help potential mutual fund investors connect with empaneled mutual fund distributors. According to a press release shared by the fund house, potential mutual fund investors end up delaying their investments because they can t find a dependable mutual fund distributor, preferably in their vicinity. This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about mutual funds among retail investors. ....