BlueConic Helps Organizations Continue to Build First-Party Data Assets in the Wake of Third-Party Cookie Deprecation
By
Staff
2 months ago
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BOSTON–(BUSINESS WIRE)–BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions.
Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer data with little regulation and without consumers’ knowledge or consent. While this broad-strokes approach to fixing the problem is rightly rooted in bringing more transparency, choice, and control to consumers, it also inadvertently jeop