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Gauging the quality of OTT platforms × This is vital as India is likely to have about 500 million subscribers by 2023. A Mozark-CMR-V&D study may have some answers In the past year-and-a-half, “Let’s do a movie” has been replaced with, “What’s good on Netflix?” Regardless of which platform is preferred, Indians’ love for online video content is undeniable. Due to Covid-19 restrictions and lockdowns, Over-The-Top (OTT) user consumption boomed. With over 40 players, India is the world’s fastest-growing OTT market, expected to hit over $3 billion in the next five years. But as platforms compete for users, how can subscribers and regulators ensure that they get the video and quality promised by the platforms? Until recently, the only metric to compare was the speed at which a video plays or downloads over a network. However, a newly-released landmark report rating top OTT players based on multiple functional experiences and emotional quotient paramete ....
IT Rules 2021 Over the top? Heavy-handed The new rules will hit Indian language OTT players harder - AP× For players in the OTT space, the new rules pose an onerous burden. More stakeholder consultations were needed To regulate or not to regulate? That is the $3-billion question for India’s nascent OTT (over-the-top) market. The industry is the fastest-growing globally with 40+ digital platforms, both domestic and global (PwC). This boom is not accidental. The growth is driven by two factors: heavy consumer demand for content online, and the progressive regulatory environment that helped foster innovations and investments. But the new IT Rules 2021 notification on February 25, 2021 added heavy mandates on this sector that may be too impractical to implement. OTT players, notably smaller domestic ones, will be weighed down by higher administrative costs. And to what end? The rules seem to act as speed-breakers on a runway working against, and perhaps ma ....
SOCIETY TEA’S #SOUNDSOFSOCIETY SEASON 2 PRESENTS THE STORY OF LOVE, TRANSCENDING BORDERS, RACE AND COLOUR WITH EPISODE 6 – ‘FLOW’ 22 Jan, 2021 - 06:29 PM IST | By indiantelevision.com Team Mumbai: Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, is all set to release Episode 6 of the live musical web series - #SoundsofSociety, Season 2 https://soundsofsociety.in/. The episode features tremendously talented artists, Dub FX and Sahida Apsara, orchestrating a special acoustic rendition of Dub FX s popular tune – Flow. Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It is a great platform for musicians to showcase their grassroots approach to making music, in an entirely collaborative format. Sounds of Society – Season 2 has been shot with minimal fuss and equipment. The season will have edited as well as one-tak ....