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This article by Robert Hoban was originally published on Forbes and appears here with permission.
What happens when a movement becomes an industry? That’s precisely what’s playing out every day in the commercial regulated cannabis market. It’s important to consider how the cannabis industry has a more profound burden and responsibility to social equity than other industries.
meaningfully, in this burgeoning industry.
Take the requirement in most early legal marijuana states that commercial cannabis growers get “married” to cannabis retailers. It’s often said that “plant people” (growers) and “people people” (sellers) do not mix. This led to tremendous disagreements and lawsuits. California’s marijuana social equity program have shown similar traits, including the “use” of people of color to obtain a license, but then have no meaningful participation. This is fertile ground for corruption and unequal treatment of individuals. Can it work? Only time will