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Mexican Avocado Imports Break U.S. Records in Weeks Leading Up to The Big Game


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DALLAS, Feb. 9, 2021 /PRNewswire/  It s a green victory for Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S. After six years of successful advertising in the Big Game, the company decided to not to air a commercial and shift its strategy to help drive retail sales during the fall season in order to prepare the market for the brand s boldest Big Game promotion ever. This new strategic approach paid off leading to new historic records. Despite pandemic challenges, the U.S. imported a historic record of 277 million pounds of Mexican avocados in the first four weeks of the year leading up to the most important guacamole consumption event. This represents a 19% increase vs the same period in 2020, with yet another incredible record of 78 million pounds of Mexican avocado imports in a single week for the first time ever. ....

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Valentine's Day Shifts to Cooking and Take-Out; Gifts and Flowers Expected to Decline, Numerator Reports


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CHICAGO, Feb. 3, 2021 /PRNewswire/ Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how people plan to celebrate, shop and spend for Valentine s Day 2021. Overall, nearly half (45.8%) of consumers plan to celebrate at home due to COVID-19 concerns, and more than half (52.5%) plan to buy their Valentine s gifts online.
The consumer sentiment survey of 3,100 verified shoppers in January 2021 shows the following key findings:
Two-thirds (67.8%) of people said they bought Valentine s gifts in 2020, but less than half (47.5%) plan to do so this year.
Last year, more than half (54%) went out for food/drinks to celebrate. In 2021, only 1 in 5 (21%) plan to do so. ....

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