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Watch 90s hitmakers All-4-One turn their smash I Swear into an ad for Xbox | B97 5 | Your Life Your Music

By Syndicated Content David Abbott It seems like everything ’90s is back — so why not All-4-One?  The chart-topping vocal group is back with a remake of their number-one 1994 hit “I Swear,” which is now promoting Xbox. Retitled “It’s All There,” the song now promotes Xbox All Access, which features a new Xbox console and 24 months’ worth of Game Pass Ultimate, “all for one” monthly price.  In the two-minute long viral ad, the group passionately sings the song while an oblivious female gamer is completely absorbed in the entertainment she’s getting from her new Xbox All Access. “It’s all there/next-gen console, games, friends, for one price,” the foursome croons. “Series X or an S/Game Pass Ultimate/All in one place/I can’t believe it/it’s all there!”

Watch 90s hitmakers All-4-One turn their smash I Swear into an ad for Xbox

It seems like everything ’90s is back so why not All-4-One?  The chart-topping vocal group is back with a remake of their number-one 1994 hit “I Swear,” which is now promoting Xbox. Retitled “It’s All There,” the song now promotes Xbox All Access, which features a new Xbox console and 24 months’ worth of Game Pass Ultimate, “all for one” monthly price.  In the two-minute long viral ad, the group passionately sings the song while an oblivious female gamer is completely absorbed in the entertainment she’s getting from her new Xbox All Access. “It’s all there/next-gen console, games, friends, for one price,” the foursome croons. “Series X or an S/Game Pass Ultimate/All in one place/I can’t believe it/it’s all there!”

It s All There is probably the smartest Xbox marketing stunt that we ve seen in a while

July 12, 2021 Xbox I swear, by the moon and the stars in the sky, that I certainly did not see this coming. As a matter of fact, how could anyone? After all, it s not everyday that a gaming company decides to collaborate with one of the greatest bands of the 90s to parody their most famous song, much less to market their subscription service. Well, apparently Xbox has been creative (or even mad) enough to even consider such an avenue, and the end result is indeed glorious, if nothing else. Performed by the popular 90s band group All-4-One, It s All There is an extremely amusing yet oddly-nostalgic parody of their biggest hit, I Swear with the Xbox All Access subscription as the centre piece rather than a declaration of everlasting love.

Microsoft All-Access Ad Goes Big On 90s MTV Nostalgia

Screenshot: Microsoft Eager to snatch a piece of the Nintendo Sw-oled attention (or just a cosmic coincidence brought on by most of the U.S. returning from a holiday break) Xbox released a new marketing campaign for its All Access program that’ll appeal to connoisseurs of ‘90s R&B. Called “It’s All There,” the ad is a music video from popular ‘90s R&B group All-4-One. The song is actually an Xbox-ified remix of the group’s “I Swear,” the song that earned All-4-One a Grammy for Best Pop Performance by a Duo or Group With Vocals in 1995.

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