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AGL partners with CHE Proximity for 'More Than Energy' campaign


AGL partners with CHE Proximity for ‘More Than Energy’ campaign
February 23, 2021 8:52
AGL has launched an integrated campaign in collaboration with CHE Proximity establishing their retail services as ‘more than energy.’
The campaign which is rolling out nationally across TV, BVOD, social and Out-Of-Home from February to May 2021.
The campaign leverages AGL’s iconic graphic element ‘the ray’ to extend to an internet wifi symbol and a mobile reception symbol. The new campaign focuses on the proposition from AGL for customers to connect their energy, internet and mobile services needs via the one account.
AGL head of brand, Yasmina Pinto, said the campaign spoke to AGL’s continued progression and innovation. ....

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Flybuys launches 'Give a Flybuys' positioning with new brand campaign


February 16, 2021 3:15
Australian loyalty program Flybuys has unveiled its new brand campaign, centred around the positioning ‘Give a Flybuys, Take More’.
Close to 30 years after the program first launched, Flybuys has a new brand platform created by CHE Proximity, with the campaign to roll out nationwide across TV, out of home, and social.
The new campaign highlights the pride shown by members as they collect points, showing off as those members become everyday legends.
The new platform was created after research into Flybuys members’ spending habits over the last 18 months showed a significant rise in those hunting for a deal.
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Flybuys captures 'Give a Flybuys' Aussie attitude in latest brand campaign via CHE Proximity


February 16 2021, 2:38 pm | BY Ricki Green | 82 Comments
Australian loyalty program Flybuys has launched its new integrated brand campaign ‘Give a Flybuys. Take More’ today via CHE Proximity.
 
Nine years after Dawn French appeared on Aussie screens shouting “Goodbye shopping and Hello Flybuying” from her car, the latest platform leads the brand in a completely new direction. It celebrates its members’ pride in point collection, by turning Flybuys members into everyday legends.
Research into Flybuys members’ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude – a ‘Give a Flybuys’ attitude. This new attitude is a brazen pride in hacking savviness, finding bargains and a competitive spirit between customers to get to the top of the points game. ....

Emilija Savic , Georgie Packer , Sherwin Akbarzadeh , Rosemary Martin , Genevieve Triquet , Chris Howatson , Glen Dickson , Cameron Bell , Fergus Rotherham , Jen Livingston , El Plasticos , Jamie Herman , Sam Dickson , Leila Gaabi , Dawn French , Bree Daniel , Charlotte Griffiths , Production Company , Stake More , Jarrod Flood , Scam Bell , Customer Officer , Marketing Manager , Public Relations , Executive Officer , Creative Officer ,

Neighbour rushes to rescue senior


Brandon Sun
By: Tyler Clarke
TYLER CLARKE/THE BRANDON SUN
The front of a house on Third Avenue in Rivers is seen Sunday, the day after it was gutted by fire.
The fast action of neighbours is believed to have saved the life of a Rivers man whose house was engulfed in flames Saturday night.
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The fast action of neighbours is believed to have saved the life of a Rivers man whose house was engulfed in flames Saturday night.
Glen Dixon was fixing himself a cup of coffee at approximately 7:40 p.m. when he glanced out his bay window to see an orange light. ....

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