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03 June 2021 Change would make it easier to make cross platform buys by putting TV and digital on the same footing (Image credit: Getty Images) NEW YORK In an important example of how broadcasters are moving towards impressions-based currency so that digital and TV usage are measured in the same way, Katz Television Group has come out in favor of using impressions. The television advertising sales organization represents more than 800 TV stations across a majority of the 210 DMAs. TV has long used ratings as its currency for ad sales while digital uses impressions. Using impression-based currency reflects the importance of digital for broadcasters and would make it easier to craft cross platform buys. ....
Share this article Share this article MIAMI, April 5, 2021 /PRNewswire/ Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA), the leading minority certified, Hispanic multimedia and entertainment company in the U.S., announced today that Katz Radio Group, the nation s largest media sales organization, will now serve as SBS s national sales representative under a multi-year agreement. SPANISH BROADCASTING SYSTEM AND KATZ RADIO GROUP ANNOUNCE MULTI-YEAR PARTNERSHIP Under the new partnership, Katz divisions Christal Radio and Katz Radio will manage SBS national spot business along with the creation of dynamic multicultural audio marketing campaigns across SBS s major markets: New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. ....
Spanish Broadcasting System and Katz Radio Group Announce Multi-Year Partnership prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
35 Years Ago: Space Shuttle Challenger Breaks Apart on Live TV Our collective memory: A nation watched in horror as the space shutter Challenger exploded on Jan. 28, 1986, during a live television broadcast. Reality: No it didn t, and no it didn t. Challenger was the second shuttle to go into space, launching in April 1983 and then completing nine previous missions, logging a little more than 63 days away from Earth. Previous milestones included the first shuttle spacewalk and conveying the first female and Black astronauts (Sally Ride and Guion Bluford, respectively) into orbit. Ride and Kathryn Sullivan were then part of the initial crew to include two women; Marc Garneau became the first Canadian in space aboard this shuttle, too. Challenger accomplished the program s first night liftoff and the first operational flight with Spacelab, a European laboratory that conducted experiments in microgravity. ....