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Wunderman Thompson Philippines invites Filipinos to imagine life full of cash for the latest campaign
A lot of Filipinos find themselves imagining what it’s like to be rich. Some would say they would use the money to start their own business. There are those who would spend it to build a huge house for their family, while others would buy all sorts of items from their wildest dreams. No matter the answer, wondering what to do with all that cash always leads to fun conversations and happy thoughts of living the life.
This is the theme of Manulife Investment Management’s film entitled Imagine.
Wunderman Thompson Philippines has released this 'Imagine' spot for Manulife Investment Management, inviting viewers to listen in on the conversation between two movie stuntmen - played by local stand-up comics Jeps Gallon and Mak Navarez.
BusinessWorld
April 21, 2021 | 12:06 am
GONE ARE THE DAYS WHEN A WOMAN WAS LIMITED BY SOCIAL NORMS TO BEing responsible for the household, making it difficult to earn a position of leadership in the workplace, and being expected to eventually settle down and put her career on hold or stop entirely. Today, she takes charge of achieving her goals and priorities.
A study by marketing communications agency Wunderman Thompson Philippines titled, âThe 2021 Filipina Forwardâ report found that being financially independent and starting a business are the modern Filipinaâs main priorities today.
The report consists of quantitative and qualitative data from an online survey among 500 females, aged 15 to 69 years old, from rural and urban areas across the country. Insights were also gathered from a series of focus group discussions with women from different income status levels.