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The TVC by Korra Worldwide focuses on the benefit of onion in reducing hair fall and presents Mamaearth Onion shampoo as a contemporary solution to the traditional DIY remedies ....
Pic credit: Unsplash Recently, Cheil India and its biggest client, Samsung, were in hot water after the agency’s ex-employee – Rahul Bhatnagar – put up a LinkedIn post blaming the agency for keeping offices open in the middle of India’s raging second Covid-19 wave. He alleged that this led to two employee deaths while some more members of the staff were fighting for their lives.
Bhatnagar didn’t name Cheil in the post itself but added #CheilIndia as a hashtag at the end. The post went viral, leading to #DetoxWork trending on LinkedIn. Several advertising industry professionals weighed in with their thoughts, calling out advertising’s age-old ‘toxic culture’ involving unrealistic deadlines and client expectations, poor time management, general disregard and lack of processes leading to poor work-life balance, which all end up affecting employees’ physical and mental health. These factors have further been compounded by the pandemic, with work f ....
The TVC conceptualised by Korra Worldwide is a 30-second film that will go live on television and will be followed by a shorter edit of 15 seconds, highlighting Mamaearth’s goodness in product and action ....
The ad has been conceptualised by Korra Worldwide. 15 Mar, 2021 - 06:46 PM IST | By indiantelevision.com Team NEW DELHI: d2c personal care brand Mamaearth has launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in its face wash product. The film reiterates the brand s core purpose of propagating ‘Goodness Inside’ in products and actions. Through this TVC, Mamaearth aims to showcase the glowing skin that comes from the usage of its Vitamin C face wash. Conceptualised by Korra Worldwide, the film is set amidst a relatable backdrop with Kundra and her friends engaging in a fun conversation. ....