Pop-up retailers may be all the rage this summer
With white-washed retail stores up for grabs, warmer weather and consumers itching to spend, this could be the perfect equation for a flurry of pop-up stores. Here’s why these activations might explode in a good way – or bad.
If you happen down Milwaukee Avenue near Chicago’s Wicker Park, in your favorite mask (or not), you may notice a new addition: Pop Up Grocer. This temporary storefront showcases a bevy of good-for-you products that were, not so long ago, predominantly only available in the digital direct-to-consumer variety. Items include Behave low-sugar gummy bears and OffLimits cereal.