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Why creative tech teams need to be ‘gutsy and relentless’ 5 days ago296 Views Meet the team behind Saylists, a project using music playlists to aid children with speech and language therapy. How do you marry creativity and technology to build something with societal impact? It requires finding the “right people” with “gutsiness, relentlessness, drive and passion”, according to Zara Flynn. Flynn is a managing partner at Rothco, part of Accenture Interactive, which recently worked on a major new music-led initiative aimed at augmenting speech therapy for children. The Saylists project involved building a collection of playlists on Apple Music that could help with the repetition of difficult syllables, words and phrases. ....
Saylists was launched on Apple Music last week to help young people with speech-sound disorders. Irish business Rotho was behind the idea, which has been created in partnership with Warner Music, that aims to help people learn through music. Rotho analysed the lyrics of over 70 million songs, isolating the ones in which problem sounds occur in particular patterns that are helpful for speech therapy. The playlists have been filled with songs that have been analysed for patterns of repetition which have genuine therapeutic value Alan Kelly is the Chief Creative Officer at Rothco, an advertising agency based in Dublin which he says is interested in what if ideas. ....