Garnier continues its transformation and gets the Leaping Bunny seal
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Cruelty Free International Leaping Bunny program, which certifies that cosmetic products and their ingredients are not tested on animals. However, in a context where these tests have been banned in Europe since 2013, the brand did not find this certification useful.
But times have changed. Today, brands must cumulate commitments and make the demonstration of their sincerity.
All Garnier products, globally, are now officially approved by Cruelty Free International.
Garnier has been committed to a world without animal testing. Today Garnier takes another Green step in its journey toward Greener Beauty for all of us, says Adrien Koskas, Garnier Global Brand President.
Garnier Whole Blends Announces Drew Barrymore as Brand Ambassador
DREW x GARNIER CO-CREATE A PIONEERING NEW HAIRCARE CAMPAIGN SET TO CREATE REAL BUZZ
Drew Will Make Her Debut as Garnier Whole Blends U.S. Brand Ambassador on The Drew Barrymore Show on February 10th 2021
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NEW YORK, Feb. 10, 2021 /PRNewswire/ Drew Barrymore and the beauty brand Garnier have co-created a pioneering new campaign, set to create real buzz for the brand s latest Whole Blend s Sulfate Free haircare range.
After discovering Drew was an authentic fan of Whole Blends on Instagram, Garnier joined forces with the Hollywood sweetheart. For the first time ever, the brand has enlisted a celebrity as both a Brand Ambassador and Creative Director.