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Pinterest's Interest in Creators Comes Back From the Dead — The Information

July 27, 2021
4:45 PM PDT
Pinterest doesnât immediately come to mind as a top attraction for content creators. But like other content platforms, itâs been fighting for the attention of influencers by adding new ways for them to make money. On Tuesday, the app announced features allowing creators to earn commissions from directing Pinterest users to buy specific products and to tag their posts as being sponsored, piggybacking on similar features from apps like
Instagram. I also learned that Pinterest has been quietly testing a program that connects creators to advertisers to strike separate deals, similar to existing marketplaces at ....

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Top 3 tips to improve mobile strategy in 2021 - Mobile Marketing

Top 3 tips to improve mobile strategy in 2021
As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile strategy.
First, be shoppable
Instead of guessing how your campaigns are impacting your bottom line, using new features on platforms like Instagram and Pinterest will make purchasing a product seamless, said Keith Bendes, Head of Brand Strategy, Linqia.
Second, put influencers in motion
With over 850 million monthly active users on TikTok, brands should include video formats within every campaign. As platforms evolve, brand marketers will want to encourage influencers to use authentic videos, such as TikTok, Reels, Instagram Stories and IGTV to connect with followers, said Bendes. ....

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