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John De Fries is the new President and CEO of the Hawaii Tourism Authority


John De Fries has accepted the offer to become the Hawaii Tourism Authority’s new president and CEO. The HTA Board of Directors unanimously agreed during the August 27 board meeting to make an offer to De Fries. He will start on September 16.
“Hawaii’s pathway to economic recovery and enhanced community well-being will require unprecedented levels of focus, collaboration, cooperation, coordination, and unified executive leadership throughout all sectors. I am grateful to have been chosen to lead the Hawaii Tourism Authority,” De Fries said.
Born and raised in Waikiki, now living in Kona on Hawaii Island, De Fries was raised by family elders steeped in Hawaiian culture. He has more than 40 years of professional experience in the tourism and resort development industries. His recent visitor industry experience includes serving as executive director of the Native Hawaiian Hospitality Association. He is also president and principal advisor for Native Sun Business Group ....

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