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Trending in China: Xiaomi’s New Logo Fails to Wow Despite Famous Design Team Heather Mowbray / Apr 02, 2021 03:55 PM / Trending Stories What’s trending? #小米新logo遭调侃# On the evening of March 30, at Xiaomi s Spring product conference, Xiaomi Technology’s founder Lei Jun was excited to reveal a new Xiaomi logo and logotype made by Japanese designer Kenya Hara, saying the new logo was more suitable for a Chinese smart appliance giant in its mature second decade. The redesign is rumored to have taken three years and cost 2 million yuan (around $300,000). What’s the story? Chairman of the Nippon Design Center and professor at Musashino Art University Kenya Hara s presentation of the redesign was posted on social media soon after Lei Jun s announcement. In it, he explained how he incorporated Eastern philosophy and the beauty of the “super ellipse”, a term meaning halfway between a circle and a square, in the updated icon. ....
Xiaomi's new 'squircle' logo becomes the butt of online jokes with many claiming they could have made it for much less money thestar.com.my - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestar.com.my Daily Mail and Mail on Sunday newspapers.
Xiaomi mocked online for new logo 'worth over $300,000' koreatimes.co.kr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from koreatimes.co.kr Daily Mail and Mail on Sunday newspapers.
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Xiaomi has unveiled its new logo which is said to disrupt the traditional rules of brand logo usage of the past. The new logo adopts a softer, rounder contour on the corners of the previously squared logo, along with redesigned “MI” typography. Its iconic brand colour orange remains to convey the liveliness and youthfulness of Xiaomi. Black and silver will also be used as supplemental colors to accommodate high-end product line applications. According to the brand, the new logo is not fixed at the four corners of the square, instead, it adapts to content and is placed at the most suitable position. The new dynamic logo further embraces the philosophical thinking, making the logo truly come “Alive”. ....
Xiaomi unveils new 'Alive' logo and brand identity: All you need to know msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.