Labor shortage a lesser challenge for many outdoor industry businesses smokymountainnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from smokymountainnews.com Daily Mail and Mail on Sunday newspapers.
The NBDA board of directors selected Mason after an open search to fill the role.
“Heather brings an impressive range of experience, but her commitment to the industry and her passion for supporting and strengthening independent bicycle retailers made her a stand-out candidate,” said board chair Kent Cranford.
Mason’s career has included many roles in the cycling industry, including bike shop owner and manager, professional athlete, retail columnist and author and national level supply executive.
“Cycling is my passion and the industry is my family,” said Mason. “I’m honoured to serve independent bicycle retailers and fuel their growth.