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Share Via: The Ayurveda major is riding its health credentials while also relying on the health aspect of ghee to differentiate in the highly fragmented market. What does Dabur have to do with dairy? Very little, apart from the fact that the top Ayurveda player has just launched ghee. It is the second most consumed dairy product in India, only after milk. Daburâs newly-launched cow ghee marks the brandâs entry in Indiaâs dairy segment, treading into Amul territory. Ghee in India is as old as Hindu mythology. It is popularly believed that the creator God âPrajapatiâ first created ghee by rubbing his hands. However, Indians have been making their own ghee since much before dairy brands turned ghee into a CPG (consumer packaged good), and they still do. ....
Dabur forays into Ghee category with âDabur 100% Pure Cow Gheeâ Share Via: Dabur 100% Pure Cow Ghee will be launched exclusively on Grofers. The worldâs largest Ayurvedic products maker Dabur India today announced its foray into the Ghee Category with the launch of âDabur 100% Pure Cow Gheeâ, Indiaâs first traceable Ghee. Prepared from milk sourced from indigenous cows bred in Rajasthan, Dabur 100% Pure Cow Ghee will be launched exclusively on Grofers, one of the leading e-commerce platforms, during its âGrand Orange Bag Daysâ (GOBD) event on 16th January 2021 Announcing this Online Exclusive launch, Dabur India DGM marketing (Innovations)K. Ganapathy Subramaniam said, âDabur is sworn to its motto of being dedicated to the Health & Well-Being of every household. We are moving forward on this mission with the launch of Dabur 100% Pure Cow Ghee. It is a natural immunity booster with antioxidant properties, improves digesti ....