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Connected TV 3 days ago Kantar and Ipsos have been named as partners on the project, with the solution to be unveiled mid-April. Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels. March 5, 2021 Amazon s Prime Video is working with Amazon’s transportation unit to ensure customers across the country know Coming 2 America arrives today.
April 8, 2021 | 2:30 pm EDT by Dade Hayes
Netflix and Sony Pictures Entertainment have set a significant new licensing deal giving the streaming giant an exclusive window for the studio’s theatrical titles starting in 2022. The agreement, which replaces an output arrangement with Lionsgate-owned Starz dating back to 2005, provides Netflix with an 18-month exclusive window for Sony films. Multiple bidders had been angling for the rights for some time. Terms were not officially disclosed, but Netflix prevailed with an offer of $1 billion over four years, according to sources familiar with the deal.
April 1, 2021 | 2:26 pm EDT by Elaine Low
ViacomCBS has taken a stance in opposition to the Georgia voting rights law that restricts voting access, making it the first major entertainment media corporation to do so and part of a group of vocal big businesses that include Delta and Coca-Cola. “We unequivocally believe in the importance of all Americans having an equal right to vote and oppose the recent Georgia voting rights law or any effort that impedes the ability to exercise this vital constitutional right,” reads the statement.
BRAND CONNECTIONS
March 25, 2021 | 10:00 am EDT by Glen Dickson
Erik Langner, president of Signal Infrastructure Group (recently rechristened from Public Media Group), has been working to identify potential applications for broadcasters’ ATSC 3.0 data pipe. Those include targeted advertising, sending software updates to IoT or auto manufacturers and public health, safety and education organizations.
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