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Posted: Jan 22, 2021 3:00 PM AT | Last Updated: January 22 There are 20 tickets to be found.(P.E.I. Potato Board) comments Taking a page from Willy Wonka and the Chocolate Factory, the P.E.I. Potato Board has launched a new promotion featuring prize-winning tickets hidden in bags of Island spuds. If you find one you win a prize package featuring cookware and, of course, P.E.I. potato products. It s a really simple, affordable marketing exercise for us, said Kendra Mills, marketing director for the P.E.I. Potato Board. It s simple, it s easy for the customer, it s a little bit of fun. ....
New message to promote PEI potatoes PEI Potatoes will be on the small screen once again this year with a brand-new message and commercial. “Made to Enjoy” is a new approach for PEI Potatoes, aimed more at the end-consumer than previous campaigns. Featuring children, the spot focuses on the final product while using humor to deliver the message. The commercial shows the young protagonist plotting revenge on her nemesis, who has been tormenting her with his slingshot. She develops and builds a “potato launcher” to enact her revenge but realizes she could never waste a PEI potato. She then realizes the best use of a PEI potato is on her plate as she dives into her baked potato. ....