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The brand wants brushing your teeth to be a #self-care ritual
Gen Z approval is the gold dust that all brands are chasing at the moment. It’s had them investing in TikTok marketing, putting out inclusive, gender-fluid campaigns, branching out into sheer, multi-purpose products, and, it seems, experimenting with holographic packaging. Kids like shiny things right?
Classic toothpaste brand Colgate is one of these companies. This week, the brand launched CO. by Colgate, a new oral care collection aimed at Gen Z. Using the
empowering, self-care language that has come to dominate beauty marketing, the new collection is described as one that “transforms the simple act of brushing your teeth into a ritual for feeling good”. ....

United States , Textalex Peters , Dana Medema , Mckinsey Company , Palmolive Company Courtesy , Palmolive Company , Genz Favoured , Ulta Beauty , Oral Care , Colgate North , Kendall Jenner Backed , Kendall Jenner Fronted , ஒன்றுபட்டது மாநிலங்களில் , டானா மெடேமா , மகிந்ஸீ நிறுவனம் , பால்மொலிவே நிறுவனம் மரியாதை , பால்மொலிவே நிறுவனம் , அல்டா அழகு , வாய்வழி பராமரிப்பு , கோல்கேட் வடக்கு , கெஂடெல் ஜென்னர் முன் ,