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Report finds coupon fraud costing merchants $100 million per year Consumers love coupons, even if those coupons don t apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don t apply to their purchases. And, further, that about half of cashiers are overriding coupons to give customers potentially irrelevant discounts. Coupon fraud continues to rise around the globe, and the prevalence of digital coupon codes and printable coupons will likely only make the problem more severe. According to Inmar Intelligence data coupon fraud is costing retailers and brands more than $100 million per year. Researchers found that 63% of shoppers say they try to apply multiple coupons at checkout and that 52% have tried using expired coupons. They further found that of those trying to use expired coupons, 56% were successful in their efforts. ....