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TikTok Explore In-App Ecommerce; Advertisers Move Spend as TV Prices Rise But Viewers Fall

In today’s ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will soon automatically enrol users into their two-factor authentication system.

TikTok explore in-app shopping
Short-form video sensation TikTok have begun trialling in-app sales on their platform. The feature, which is currently being tested with Europe-based merchants, seeks to replicate the success of TikTok’s Chinese counterpart Douyin, which generated USD $26bn (£18.5bn) from in-app sales within the first year of launching an ecommerce offering. ....

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Google myslí na bezpečnost. Dvoufázové ověření bude standardem

Google myslí na bezpečnost. Dvoufázové ověření bude standardem
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