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Jesse Bo Janson, is featured in a 2021 Super Bowl commercial for Bass Pro Shops and Cabela s. The singer turned to Instagram on Thursday (February 4) to share the exciting news with fans, posting a snapshot of his son s appearance during the ad. At about the 30-second mark of the one-minute commercial, Jesse is seen adorably smiling as he holds a fishing rod in one hand and his catcher in the other. BIG NEWS proud dad moment, he captioned the post. Jesse our youngest will be in a @bassproshops Super Bowl commercial! #takeakidfishing #outdoors #goodvibes The Bass Pro Shops and Cabela s 2021 Super Bowl commercial is titled Get Back To Nature and features people of all ages planning their adventure outdoors. The ad mixes in footage of forests, lakes, mountains, and a sunrise. ....