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Inside the lucrative and murky world of advertising search consultants Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Agency searches are ramping up, putting billions of dollars at stake, and highlighting the search consultant s role. Some consultants perform services for agencies as well as marketers, leading to some criticism. Their role has come under more scrutiny in the pandemic as some hustle for more business from agencies. Advertisers are ramping up new agency searches, putting billions at stake for ad agencies and spotlighting the role of search consultants who help decide which agencies will win the business. ....