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40% organisations at a nascent stage in MarTech capabilities

MarTech Playbook launched at MMA Impact India event highlights that only 15% of the organisations were at a mature level 4 stage, which represents a ‘connected’ organisation with clearly identified goals, roles and responsibilities, and governance protocols to achieve improved customer engagement

News from the world of education

News from the world of education March 03, 2021 00:06 IST Updated: March 03, 2021 00:06 IST Updated: Share Article Key to growth and innovation IT consultancy and service organisation Xebia recently hosted the XGRAD 2021 Higher Education Summit online on the theme Industry and Academic Partnerships: A key to innovation and Growth. Dr Anil Sahsrabudhe, Chairman, AICTE, spoke about the importance of multidisciplinary education and lifelong learning. The colloquium discussed how industry and academic partnerships affect students; how technological advancement can ensure efficiency among students; and how real-world experiences and classroom learning can marry to produce students with excellent skill-set. Thought Leadership’ session Addressing the graduating class of Great Lakes Institute of Management, Chennai, virtually, Shiv Shivakumar, Group Executive President at Aditya Birla Group, spoke about seven career dilemmas that most people face. He also touched upon the impor

Academics should lead the way and not follow Mr Shivakumar at IFMR GSB | India Education,Education News India,Education News

Share “When was the last time a serious academic came up with something new in the world of management? Not for the last 25 years. Practising managers are bringing the concepts to the table by experimenting with their companies”, asked Mr. Shiv Shivakumar, Group Executive President, Corporate Strategy & Business Development at Aditya Birla Group to hundreds of faculty and students during the virtual Marketing Conclave “Inside Marketing 2021” held at IFMR Graduate School of Business, Krea University. He said academics should be leading the way and not be following. He urged academics and universities to ensure that more real-world examples and interdisciplinary thinking be brought to learning as innovation is happening at the intersection of disciplines of study.

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