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Arden & Newton win big at the 2021 Transform MEA awards


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On Tuesday, Transform Middle East and Africa, the only global platform that recognises agencies and creative teams exhibiting exemplary work in brand strategy and development globally, celebrated brand and design agencies at a gala dinner held in Dubai.
Held annually in London, Dubai, New York, Shanghai, Stockholm, and Sydney, each entry for the 2021 edition was examined by a panel featuring TikTok, BMW Group, and Toyota UAE.
At the Awards, globally recognized as the “Grammy of brand industry, Arden & Newton, the Lagos-based brand strategy consultancy, emerged as the only African brand agency to win gold in the corporate rebrand strategy category, and two bronze awards in the “Best Naming Strategy” and “Best strategic or creative development of a new brand” categories. ....

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Perez Tigidam: Inside the Mind of Corporate Nigeria's New Darling


Perez Tigidam wears many shoes as an advertising guru, brand strategy consultant, as well as the Chief Executive Officer and Creative Director of Arden & Newton BMC. In this interview with Nume Ekeghe, the new darling of the advertising and corporate world shared how they evolved from just being a brand strategy consultancy into a full service, integrated communications agency with in-house capabilities across brand management, public relations and reputation management, digital transformation, corporate communications, and content marketing focused integrated brand, marketing and communications agency based in Lagos.
Last year, your company was named the most outstanding young creative agency in Nigeria. In fact, you also seem to be the topic of conversation in both industry and corporate circles these days, what is it you’re doing differently? ....

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