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Destination DC (DDC) today announced a record 22.8 million total visitors to the nation's capital in 2017, up 3.6% over 2016. Elliott L. Ferguson, II, president and CEO of Destination DC, confirmed the banner year for DC's tourism industry at the organization's annual Marketing Outlook Meeting held at Andrew W. Mellon Auditorium with city leaders, stakeholders and local tourism and hospitality businesses. | Travel News | eTurboNews | Trends | Travel News ....
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Cohesive marketing campaigns promote seasonal travel to Washington, DC (Washington, DC) – Destination DC (DDC), the official destination marketing organization for Washington, DC, today announced its new advertising agency of record, MMGY Global, effective Oct. 1, 2018. MMGY is an integrated marketing communications agency and leader in the travel industry space, powered by research and insights to drive performance and measurable results. The firm has a Washington, DC office and is headquartered in Kansas City, MO. Following the eighth consecutive year of record-breaking visitation to the nation’s capital, which resulted in 22.8 million visitors in 2017, DDC will work with MMGY to leverage a budget of $4.1 million to strategically drive seasonal travel in target markets including the Philadelphia, New York, Chicago, Los Angeles and Richmond DMAs. Campaigns include the upcoming holiday season (Oct. 1-Dec. 31), a regional push celebrating romance in the District (D ....