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Ever since we first heard the word phygital last June fashion brands have struggled to figure out how to make virtual reality as emotional and poignant as the real thing. But off the beaten path of New York, London, Milan, and Paris fashion weeks, Reference Studios seems to have figured it out with relative ease. The Berlin-based creative studio hosted the Reference Festival last week with a range of in-person and digital programming that provided a 360 degree view of that city’s thriving creative scenes. A truck covered with LCD screens broadcasts 032C messaging throughout Berlin Photo: Marvin Jockschat / Courtesy of Reference Studios ....
âThe specificity of what we do is what Iâm really into,â says Michael Kardamakis, founder of Endyma, the fashion archive with the worldâs largest collection of Helmut Lang. The archive focuses on items by various designers throughout the â90s and â00s, but its cornerstone is the cult Austrian designer â and Kardamakis has 1,650 of his pieces, to be exact. âEvery detail counts â heâs so deliberate and nothing is left to chance,â he says. Having started off as an online reseller, Kardamakis turned his extensive collection into what it is today: a place for safekeeping rare pieces of fashion history and an essential resource for contemporary brands. âIconic designs can be used as a basis for great new products,â says the 28-year-old. âNow, we mainly work as a consultancy, providing raw materials for fashion houses to create new work with.â ....
21January 2021 COVID-19 might have curtailed endless plans, but one thing it can’t stamp out is creativity. With Milan and Paris Fashion Week currently taking place in the digital realm for the second time in less than a year – after fresh lockdowns put an end to a return to the IRL runway format – London is set to follow in early February, as designers including Art School, Charlotte Knowles, Supriya Lele and more debut what they’ve been working on across the course of the last six months. Beyond the established capitals, Berlin is also hosting its own biannual fashion week right now. Alongside a series of IRL – but socially distanced, obvs – events, creative PR agency Reference Studios’ namesake festival is also making its return, after kicking off back in 2019. ....