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After the massive shift to digital, will OOH tempt advertisers back outside? With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign. So as brands consider OOH again, how can they ensure their work makes the best use of the channel? How do you solve a problem like. making OOH relevant again? Laura Jordan Bambach, president & chief creative officer at Grey I love OOH. The old-fashioned prints. Station dominations full of animation spilling out on to the walls. DOOH, special builds and lenticulars. But pre-Covid there was a lot of dross too, like IRL banner ads rather than things that contribute to their environment. But they are, and should give something back. ....
Sculptural jewellery designs from leading artists Sculptural jewellery designs from leading artists Jewellers and artists, from New York to London, have come together to create sleek and sculptural jewellery
Wobbly Bits collection, pictured right Jewellers and artists often share a love of colour, form and materials that make them natural partners. In this edit of sculptural jewellery designs, rings, bracelets and necklaces take inspiration from everything from classical Greek works to the humble potato, crafted in ceramic or drawn in thickly textured gold for miniature artworks to adorn the body. Eudon Choi Eudon Choi translates his elegant aesthetic into homeware and jewellery in his collaboration with Lewes-based ceramicists Liv & Dom. The collection of bowls and jewellery paint dreamy scenes in summery hues, and include ceramic earrings with swirls of colour. ‘The marbling process is something that gives an element of surprise to the sometimes ....
Private investors open a door to new flexible funding for SMEs Small firms are availing of a range of new alternative funding options as confidence builds in the local economy Paul O Donovan (centre) with members of staff at accountants Paul O Donovan and Associates, Cork. Picture: Gerard McCarthy Fri, 16 Apr, 2021 - 08:54 Joe Dermody Private equity investment options and a range of new alternative funding sources are offering SMEs a choice of viable routes back to business growth. Many SMEs have also been quick to avail of the State s various schemes to help sustain business through the Covid-19 pandemic. These various funding lifelines are being seized by SMEs, as was clear at the recent Paul O Donovan & Associates (POD&A) virtual annual conference. ....