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Globe Moves to Evergreen Apparel Strategy

Mar 10, 2021
The new apparel program is called Low Velocity - Photos courtesy of Globe
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Globe has done a major revamp of its apparel line that utilizes a seasonless approach, a ton of carryover styles, and higher quality, more sustainable materials.
It’s a radical departure from the 200 SKUs, four times a year system the brand previously used and so many in the industry maintain. The new apparel program, called Low Velocity, has 50 SKUs that are part of an evergreen range.
Globe executives answered some questions for us about the new apparel strategy.
Why did Globe revamp its approach to apparel? ....

Peter Hill , South Australia , Matt Hill , Aaron Kim , Mark Appleyard , Taj Burrow , Sammy Montano , Matt Wong , Dion Agius , Globe International , Tiffany Montgomery , Published Mar , Flow Velocity , Shaun Manners , Product President Matt Wong , பீட்டர் மலை , தெற்கு ஆஸ்திரேலியா , மேட் மலை , ஆரோன் கிம் , குறி ஆஃபிளேயர்ட் , தாஜ் புரோ , சமி மோந்தானோ , மேட் வோங் , பூகோளம் சர்வதேச , டிஃப்பனி மாஂட்கம்ரீ , வெளியிடப்பட்டது மார் ,

Thrasher Skater of the Year: the complete winners list

December 21, 2020 |
Skateboarding
It s the one, the first, and the most respected trophy.
SOTY is also a marketing campaign that has helped keep
Thrasher Magazine afloat while others struggled or closed their doors.
Every end of the year, the legendary skateboard magazine highlights the performance of the sport s most prolific rider.
Winning the Skater of the Year trophy could be a life-changing moment in a skater s career, resulting in more media coverage, more sponsors, and ultimately more income.
The publication, founded by Eric Swenson and Fausto Vitello in January 1981, debuted SOTY in 1990.
The selection process starts with the announcement of the contenders. ....

United States , Anthony Van Engelen , Milton Martinez , Danny Way , Chris Cole , Tony Hawk , Geoff Rowley , Jamie Foy , Deric Swenson , Red Bull , Thrasher Magazine , Fausto Vitello , John Cardiel , Salman Agah , Mike Carroll , Chris Senn , Eric Koston , Bob Burnquist , Andrew Reynolds , Brian Anderson , Arto Saari , Tony Trujillo , Mark Appleyard , Daewon Song , Marc Johnson , Silas Baxter Neal ,