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How Rothbury Farms labels its award-winning croutons
Earning ChefsBest awards and adding the consumer-trusted medallion to its croutons packaging has helped Rothbury Farms increase sales and get into new retailers.
In this era of clean labels and simple package design, why does Rothbury Farms work so hard to include the ChefsBest award medallion on its croutons packaging? The bottom line (literally) is because it boosts sales by helping the brand win the consumer’s trust.
Research also backs up that claim. Two-thirds (67%) of consumers said they are more likely to purchase a ChefsBest award-winning product than one without the ChefsBest medallion on-pack, according to a 2015 study by uSamp (renamed Instantly Inc. and now part of Survey Sampling Intl./SSI).