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PHD HK builds up team with Lawrence Lo and Namrata Chakrabarty

"We are confident in both their abilities to elevate our services and drive increased business performance for HSBC,” said Clement Chung, PHD CEO. ....

Hong Kong , United Kingdom , United Kingdom General , Namrata Chakrabarty , Clement Chung , Asia Pacific , Media Agency , Raeon International , Come Home Love , Shanghai Jahwa , Awrence Lo , Namrata Chakrabarty , ஹாங் காங் , ஒன்றுபட்டது கிஂக்டம் , கருப்பு பாறை , கிளெமென்ட் சுங் , ஆசியா பெஸிஃபிக் , சிட்டி வங்கி , வாருங்கள் வீடு காதல் ,

Tiger Balm leverages data to target audiences in a citywide campaign

Tiger Balm leverages data to target audiences in a citywide campaign
Details
31 May 2021
Analgesic brand Tiger Balm has rolled out a campaign with multiple touchpoints, leveraging data insights to target three audience segments across different platforms.
In collaboration with PHD Hong Kong and its in-house creative arm Fuse, the campaign is aimed at raising local awareness of the brand and refreshing brand relevancy by tapping into newfound usage occasions and target audiences.
Leveraging data insights drawn from previous campaigns over the years of PHD Hong Kong s long-term partnership with Tiger Balm, combined with other data points such as search trends, consumer sentiment and focus group discussions, the agency identified three audience segments and came up with a tagline Little tiger got your back (老虎都撐你), as well as a brand video and contextualised creatives pertaining to target segments, namely: ....

Hong Kong , Clement Chung , Tiger Balm , ஹாங் காங் , கிளெமென்ட் சுங் , புலி தைலம் ,

Raeon International appoints PHD HK to handle digital responsibilities

Raeon International appoints PHD HK to handle digital responsibilities
Details
05 February 2021
Hong Kong-based overseas property specialist Raeon International has appointed PHD Hong Kong as its strategic brand partner to handle brand planning and digital responsibilities.
Facing evolving technology and rapid developments in the property market, Raeon International was looking for a strategic partner who could help grow Raeon’s business and drive success. Raeon International has recently partnered with PHD Hong Kong to manage its upcoming branding campaign. Building on this partnership s success as of January 2021, PHD Hong Kong will now also handle Raeon International’s digital performance.
PHD Hong Kong said its strong strategic planning credentials and digital expertise further forged the union with Raeon International, proving its expertise in innovation beyond media, but also across brand communication ....

Hong Kong , Clement Chung , Terence Cheung , Raeon International , Hong Kong Based , ஹாங் காங் , கிளெமென்ட் சுங் , டெரன்ஸ் செயுங் , ஹாங் காங் அடிப்படையிலானது ,