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Mexican YouTuber helps husband win election

The winner of the election triumphed largely thanks to his glamorous, but off-message YouTube influencer wife, and their appearances with music stars. The loser saw her chances fade after video emerged of her in a coaching session with NXIVM sex cult leader Keith Raniere.
It sounds like an election that could have happened in some parts of California, but it was the governorship race in Mexico’s northern border state of Nuevo Leon that proved the most revelatory of Sunday’s congressional, state and local races.
The apparent winner of the race, Samuel Garcia, 33, is a baby-faced former senator whose wife, Mariana Rodriguez, ....

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Will influencer Mariana Rodríguez help elect her husband governor of Nuevo León?


Mariana Rodríguez, a Mexican mega-influencer, lives a lot like a Kardashian, with a life filled with wealth, beauty, and privilege. She draws people from all walks of life into a world of fashion, luxurious holiday spots, and fitness routines while establishing herself as an alluring brand, garnering a following of 1.6 million on Instagram. Her fame led to one of her biggest successes, the creation of her own makeup line, which was quickly superseded by a much bigger project with considerably higher stakes: seeking to make her husband governor of Nuevo León, the prosperous northern state.
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As Mexicans prepare to vote in their country’s largest midterm elections on Sunday, this 25-year-old influencer is proving just how powerful the use of social media has become as a political weapon. Rodríguez is campaigning for her husband, Samuel García, the 33-year-old former federal senator running as a candidate of the nontraditional Movimiento Ciudadano party. Thr ....

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