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Movers and Shakers: W&K, Leo Burnett, Ogilvy, MG OMD, MediaCom, Grey, Cain & Abel Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry. by Staff Sign in to continue Free email bulletins ....
After the massive shift to digital, will OOH tempt advertisers back outside? With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign. So as brands consider OOH again, how can they ensure their work makes the best use of the channel? How do you solve a problem like. making OOH relevant again? Laura Jordan Bambach, president & chief creative officer at Grey I love OOH. The old-fashioned prints. Station dominations full of animation spilling out on to the walls. DOOH, special builds and lenticulars. But pre-Covid there was a lot of dross too, like IRL banner ads rather than things that contribute to their environment. But they are, and should give something back. ....
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Posterscope uses AI and machine learning in newly-launched tool PSMind, which analyzes 5m data combinations Posterscope has this week launched PSMind, a new tool that uses AI and machine learning to analyze more than 5m data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients. The tool ingests data from sources including Oxford University, Google, the Department for Transport and Three Mobile, and analyzes everything from weather forecasts, international travel and government restrictions to enable Posterscope to forecast and understand national mobility levels, POI visitation and traffic indicators with up to a 90% accuracy rate. Mobil ....